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Case study · ImLink · Omnichannel messaging · London and Dubai

How ImLink’s team went from 1 to 14 people working in AI

Eight training sessions over four weeks, built on ImLink’s own documents and tasks. At the start, one person used AI at work. At the end, fourteen did — and the team had built nine agents of its own.

01The company

A messaging platform with a small, busy team

ImLink builds an omnichannel messaging platform and works from London and Dubai. Like most companies its size, it had people who already used AI on their own — one, in this case — and no shared way of working with it. Knowledge sat in chats and heads, and new tools were tried and dropped.

ImLink asked for a programme that would get the whole team using AI on real work, and that leadership could measure.

02What we did

Eight sessions on ImLink’s own work

Discovery and an entry test

Each participant named a task to automate and sat a short test on AI knowledge and use. The programme was finalised from those answers.

Prompting, ChatGPT and Claude as workspaces

Role, context, task, format; custom assistants per department; a library of prompts for ImLink’s real tasks.

A knowledge assistant on ImLink’s documents

Contracts, policies and product documentation loaded into an assistant; search, onboarding and iteration.

Data, presentations, agents and automation

Reporting scripts for the sheets the team already used; presentations by brand book; a first automation on a real ImLink scenario with n8n and MCP.

Demo day and the mirror test

Each participant demonstrated what they built. The exit test mirrored the entry test, and leadership received the before-and-after report.

03Results

Measured at the end of week four

9

agents built by the team itself during the programme.

A day → minutes

for tasks the team moved to AI: proposals, summaries, reporting.

Published with ImLink’s permission. Figures from the programme’s before-and-after report.

04What’s next

Where training leads

For ImLink

The programme doubled as discovery. The roadmap it produced lists the first automations and the sources for a company brain, with expected impact for each.

For your team

The same programme runs for any team of 5–50 people: 6, 8 or up to 13 sessions, £950 per session, with the before-and-after report for leadership. See the training page.

Want the same numbers for your team?

Book a call and we’ll propose the modules, the number of sessions and the dates.